Guild Marketing Manager

Responsibilities:

• Lead Guild marketing by integrating the website, email marketing, direct mail, events, social media, campaigns, partnerships, conferences, job fairs, and paid ads.
• Lead the marketing team, including a web developer, social media specialist, and designer, who are independent contractors.
• Understand the Guild's ideal customer profile (ICP), build campaigns to introduce the Guild’s services to potential clients, and win their trust and business.
• Manage additional staff members and functions, as required
• Work in conjunction with the Director of Administration, who manages events.
• Grow the Guild in cooperation with co-founders, staff, and board members

Metrics to measure performance:

• Marketing team culture, function, and satisfaction
• Business generated from marketing campaigns and initiatives
• Website accuracy, effectiveness, and conversions
• Marketing activity, such as email and direct mail campaigns
• Contributions to Guild growth, programs, and events

Qualifications:

Experience as a marketing leader and team leader

Experience managing web, social media, email marketing, direct mail, partnerships, etc.

Experience with UX, CX, market research, insights, design, or product

Leadership of or exposure to community or volunteer initiatives

Self-motivated, self-sufficient, organized, honest, and collaborative

Familiarity with Google Suite, Canva or Figma, LinkedIn, Facebook, Slack, Apollo.io, etc.

Compensation:

$25/hr. for Guild work up to 40 hours per month

Profit sharing as described in Profit Sharing for the Marketing Manager

This is an independent contractor role with the UX Researchers’ Guild, a community for UX researchers and leaders working in the U.S. and Canada. We’re on a mission to identify talented research professionals and help them find work through the Guild. We are working to establish the Guild as a premier research agency and staff augmentation provider. The Guild is a remote-working organization composed of independent contractors. As an independent contractor, you set your schedule and can work other jobs alongside your role with the Guild as long as you meet your responsibilities. Our team members work part-time, and our positions are 100% remote. Some team members are volunteers; others are paid. Team members are not employees, do not receive a salary, health insurance, unemployment, workers’ compensation, or other benefits, and do not have taxes withheld. Your compensation can be supplemented by profit from insights and UX leaders you invite to the Guild.